$90.00
Where issues and crisis management intersect and converge with risk and reputation is one of the most dynamic and challenging areas of professional communication.
Written by one of Australia’s leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management. It provides comprehensive analysis and discussion of theoretical perspectives and current field research and introduces industry examples of best practice.
Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organizations, and inform strategic responses to issues and crises.
Tony Jaques (978-0-19-552908-1) Paperback, 324 pages, 2014
Description
Table of Contents
1 Setting the Framework
2 Issue Management – Development and Tools
3 Issue Management – Identification and Prioritisation
4 Issue Management – Planning
5 Issue Management – Activism
6 Crisis Management – Readiness and Response
7 Crisis Management – Planning
8 Crisis Management – International
9 Crisis Management – Disasters
10 Risk Management – Perception, Hazard and Outrage
11 Risk Management – Reputation
12 Leadership and the Future
Appendix: Issue Management Plan – A Fully Worked Example
Useful Websites
Index
Additional information
| Weight | 24 oz |
|---|---|
| Dimensions | 9.5 × 6.5 × 1 in |
