Description
Table of Contents
Preface
Chapter 1: A Foundation of Community
Chapter 2: Historical Foundations
Chapter 3: Scouting the Terrain
Chapter 4: Corporate Responsibility (CSR)
Chapter 5: Special Interest Activists as Foes or Allies
Chapter 6: Issues Communication
Chapter 7: Obligations and Constraints on Issues Communication
Chapter 8: Issues Management and Crisis Communication
Chapter 9: Issues Management and Risk Communication
Chaper 10: Brand Equity and Organizational Reputation
References
Index
About the Authors