Description
Table of Contents
Acknowledgments
Preface
Introduction
Chapter 1 Models, Munger and More
Chapter 2 Reputation Dissonance
Chapter 3 Thing One and Thing Two – The Rapid Response Team and its Plan
Chapter 4 The Bad-News Break and the Tick-Tock Box
Chapter 5 Zero to 15 Minutes – Rapid Response Team Activation and Situation Briefing
Chapter 6 Fifteen to 30 Minutes – Holding Statement
Chapter 7 Thirty to 60 Minutes – Message
Chapter 8 Sixty to 65 Minutes – Messenger
Chapter 9 Sixty-five to 90 Minutes – Messenger Preparation
Chapter 10 Ninety to 120 Minutes – Method of Delivery
Chapter 11 Restoration and the Earned Reputation Flywheel
More Breaking Bad News
Citations