Table of Contents
Introduction: Managing Conflicting Advice, and Why It’s Important
Chapter 1 Roles and Responsibilities: Who Does What In a Crisis?
Chapter 2 Lawyers’ Insights
Chapter 3 Cases: product Crises and Why They Hurt
Chapter 4 Why Should I Apologize?
Chapter 5 How to Apologize
Chapter 6 Case Studies: Patently Obvious Risk
Chapter 7 Dealing With The Media
Chapter 8 Doing What’s right – Liability Versus Responsibility
Chapter 9 Marathon Cases: In For the Long Haul
Chapter 10 Talking to Global Experts
Chapter 11 What To do Now
Chapter 12 Looking Forward – A Personal Perspective
About The Author