Reputations are acknowledged by corporate leaders to be their most important assets, but are they properly understood, proactively managed and protected from potentially damaging issues and crises? In this book, Andrew Griffin looks at where risks to reputation come from and how organizations can predict, prevent and prepare for them. He provides advice on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation following a crisis. Drawing on a diverse range of case studies, the book provides practical advice and guidance as well as insight and analysis.
Andrew Griffin (978-0-7494-6992-4) Paperback, 256 pages 2014
Table of Contents
Reputation: what it is and why it matters
The challenging climate in which reputations are managed
What are the risks to reputation?
Externally driven issues
Internally driven issues
Externally driven incidents
Internally driven incidents
Managing reputation risk through the life cycle
Predicting reputation risk
Preventing reputation risk
Preparing for acute reputation risk
Resolving risks to reputation
Responding to immediate reputation risk
Recovering from reputation damage
Where next for crisis, issues and reputation management?
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