Description
Table of Contents
Chapter 1: Why Crisis Proofing is Important
Chapter 2: Opportunity and the Penalty For Bad Behavior
Chapter 3: The High Cost of Not Crisis Proofing
Chapter 4: How to Know A Crisis is Coming
Chapter 5: Getting the Language Right
Chapter 6: Fitting it All Together
Chapter 7: Actions You Can Take to Prevent a Crisis Happening in the First Place
Chapter 8: Taking A Strategic Approach
Chapter 9: Things You Can Do To Prepare For The Obvious Crises
Chapter 10: Putting The Crisis Plan Together
Chapter 11: How to Minimise Damage When A Crisis Strikes
Chapter 12: What to Do After the Crisis Seems to be Over
Chapter 13: No, It’s Not Just About Facts and Data
Chapter 14: No, It’s Not Just About the Law Either
Chapter 15: Why Lawyers Don’t Like You to Apologise
Chapter 16: Social Media: Both a Strength and a Threat
Chapter 17: Social Media: Do it Fast and Do it Right
Chapter 18: Managing Crises Across Borders
Chapter 19: Recognising and Responding to Cross-Border Crises
Chapter 20: It’s All About Leadership
References
Index