Part 1 – Key Concepts in Issue Management

This one-hour presentation is Part 1 of the 3-part webinar series, Issues for the Reputationally Impaired, featuring Dr. John Mahon, Chair of International Business Policy and Strategy, Professor of Management at the University of Maine.

It’s always good to have options, especially in the midst of a time crunch where stakeholders are eager for response on a controversial issue. Advance thought and planning about a range of possible actions helps move Crisis Management into a more anticipatory Issue Management approach. Mahon frames an array of nine possible response tactics in this one-hour IMC webinar.

Upon purchase, you will receive a link and password to view the video on your checkout page and in your confirmation email. The video will be available to view until March 1, 2022.