Part 3 - Strategy and Issue Management

This one-hour presentation is Part 3 of the 3-part webinar series, Issues for the Reputationally Impaired, featuring Dr. John Mahon, Chair of International Business Policy and Strategy, Professor of Management at the University of Maine.

Mahon lays out the key questions to ask when developing an Issue Management strategy. He describes the importance of understanding involvement in an issue as well as clearly identifying the preferred outcome in the issue resolution. He discusses the linkages between strategy and political management as well as the importance of timing and credibility.

Upon purchase, you will receive a link and password to view the video on your checkout page and in your confirmation email. The video will be available to view until March 1, 2022.