$90.00
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization’s “house” in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high-tech companies.
Robert L. Heath (978-1-4129-5211-8) Paperback, 412 pages, 2009
Description
Table of Contents
Preface
Chapter 1: A Foundation of Community
Chapter 2: Historical Foundations
Chapter 3: Scouting the Terrain
Chapter 4: Corporate Responsibility (CSR)
Chapter 5: Special Interest Activists as Foes or Allies
Chapter 6: Issues Communication
Chapter 7: Obligations and Constraints on Issues Communication
Chapter 8: Issues Management and Crisis Communication
Chapter 9: Issues Management and Risk Communication
Chaper 10: Brand Equity and Organizational Reputation
References
Index
About the Authors
Additional information
| Weight | 32 oz |
|---|---|
| Dimensions | 9.5 × 6.5 × 1 in |
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